This website/ organization connects consumers & brands & takes their relationships to the next level. In a nutshell, you submit information (demographics, interests, etc.) & brands (like Calphalon, Williams Sonoma, Betty Crocker, Kraft, etc.) outline to house party the type of consumer they are looking to target. After a TON of applicants, 1000 are chosen. Those thousand people will then host a party on the same night across the country featuring a specific brand or product.
I hosted my first house party back in December with Betty Crocker.
It was a fantastic girls day to celebrate the Christmas holiday & make cookies. Betty Crocker got much kudos for giving me some free cookie mix & some great recipes as well as a bit of swag for my guests.
After hearing alot about the success of house party, Calphalon decided to get in on the fun. Now- if you don't know already, you should know, that I am biased. I have worked for Calphalon for over 5 years & I love the brand, the people,the culture, and of course the product. That being said I wouldn't put my name on something I didn't believe in...whether it be a party or a product.
This time around, Calphalon & Williams Sonoma went all out. We sent out "party packs" to help the chosen hosts with their party (pans, ingredients, tips, etc.)& then cut the hosts loose to plan & execute their party. Our marketing communications team was on top of any host questions & did a fantastic job making sure each host was armed & ready with info & confidence to show off our brands in the most authentic way. Judging from the house party site, these parties were phenomonal!
Calphalon & Williams Sonoma teamed up to showcase our newest product line- Unison Slide & Sear. I was lucky enough to be a host. A chef has to try their own food, right? Anyway, a bunch of my coworkers along with their significant others helped to celebrate the beginning of summer at our house. We served Michael Symon recipes & I even got a non-Calphalon employee- thank you Scott Shannon- to experiment a bit in the kitchen. If the guests didn't know already, Unison Nonstick Sear produces a kick butt Sear & the Slide is more slippery than any nonstick I've ever tried. I can't forget to mention though, all are dishwasher safe! To sum it up- Professional Results with Nonstick Convenience. www.calphalon.com
The party was a hit. We were blessed with beautiful weather, superb conversation, and good food. What more can you ask for...well our youngest guest made it even better!
Thanks so much to Calphalon, Williams Sonoma, and of course, all of our amazing guests for making the party successful!
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